How To Track Your Empower Network Blog With Google Analytics
Today I would like to share with you something I discovered while using my own Empower Network blogging platform. This article will show you how to integrate Google Analytics with your Empower Network site, thus enabling you to track traffic coming in to your blog.
Here We Go…
This procedure is fairly easy to do with a normal Word Press blog. Usually you just need to download a simple plug-in and “viola”, it connects to your Google Analytics account. The Empower Network blogging platform is different though. You can’t just download the plug-in. It requires a bit more poking around.
First Things First
If you haven’t already, go to http://www.google.com/analytics/ to set up a Google Analytics account. Look for the “Sign Up Now” link. If you already have a Gmail account, you can use that login to set your Analytics account up. Once you sign up with all the necessary information, you will be prompted to enter the website you wish to track.
Enter your Empower Network Blog address there…
For example, mine is- https://www.empowernetwork.com/dustinthigpen
NOTE: This is crucial. For some strange reason you must enter your blog address with the word “blog” after. Example: Mine would be entered as- www.empowernetwork.com/dustinthigpen/blog
Once you finish this, you will be given a tracking html code to enter into your website. You will not need it for the Empower Network blog though, so just click continue. Once you get into the main page showing the chart and stats, click the upper left orange box under the “Google Analytics” logo and then the little black arrow pointing to your website name.
Now highlight and copy the complete code (ctrl+c) to the right of your blog web address (code starts with UA-).
Back To Empower
Now, log in to your Empower Network blog dashboard. If you are in easy mode you will need exit that mode by clicking the button on the left side of the screen (EXIT EASY MODE). See below…
After you exit easy mode, you will need to take 4 simple steps to connect your Empower Network Blog to your Google Analytics account.
On the left side of the screen (see pic below for help):
- Click “Settings”
- Click “Google Analytics”
- Paste the code you copied (ctrl+v) from Google Analytics into the “Site Tracking Code” box.
- Click “Save Changes”
That’s it! Now just keep an eye on your Google Analytics account to see how your blog posts are performing. Analytics gives you detailed information on how many unique visitors you get per day, the website that referred them (where they clicked a link-facebook, twitter etc) and also what articles they were reading. This information is crucial if you want to know what interests your readers and what kind of marketing methods are getting you the best traffic results.
If you don’t track your traffic, you’re almost doomed to fail at the marketing game. You need to know what’s working and what’s not to succeed here. I hope this instructional article was simple and informative. Let me know if you have any questions in the comment section below. Until next time…